For Professionals
Bulk orders, in-service training resources, and the case for using The Question of When at admission or in family onboarding.
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Helping families face the hardest decision
no one prepared them to make.
For more than thirty years, I worked inside skilled nursing facilities, assisted living communities, and memory care units—as a social worker, admissions director, and health care software executive. I sat with hundreds of families at the moment they needed help most. The Question of When is the book I wrote for all of them.
“The Question of When is the best book on LTC and post-acute placement I have ever read. It gives families the foundation before they need it: the vocabulary and trade-offs that almost nobody understands until a discharge planner is asking for a 72-hour decision. If you’re in the field, this is the book you’ll want to hand to families who walk in unprepared. If you’re a family member, read it before you think you need it.”
Phil Fogg, CEO, Marquis CompaniesImmediate Past Chairman, AHCA
One page. Built from thirty-four years in long-term care. Helps you sort what you are seeing, in the order that matters, before a crisis forces the decision.
Get the Free ChecklistFamilies often ask when it is time for assisted living, memory care, or skilled nursing. This guide helps you recognize the warning signs and make the right senior care decision. Not sure how to begin? Start with how to talk to a parent about assisted living.

Waiting feels like love. Acting feels like giving up. Neither is true—but by the time most families find out, the decision has already been made for them.
The Question of When is for the adult child watching a parent decline and not knowing where the line is. For the spouse managing alone and wondering how much longer. For anyone who has felt the weight of a decision that no one prepared them to make.
Honest about the difficulty. Clear about the options. Written by someone who has seen what happens when families wait—and what becomes possible when they don't. Includes a clear-eyed breakdown of what Medicare covers for long-term care, the financial myths most families learn about too late, and a plain-English walkthrough of how to pay for long-term care when Medicare does not.
Not sure which level of care fits, or how to evaluate a community when you tour? Start with the four types of senior care and how to evaluate an assisted living facility. If needs are shifting inside a current placement, when to move from assisted living to a nursing home covers the signals to watch for.
“I love the Signal Categories, and as I meet families, I'll recommend they read your book.”
David VoepelCEO, Arizona Health Care Association
“The Question of When addresses the most difficult decision point in the entire care journey: not what to do, but when to act.”
Anthony LaflenValue-Based Care Executive
“Like new parents reach for What to Expect When You're Expecting, this book deserves a place on the same shelf.”
Lauren TroiseSaaS executive, former post-acute business development leader
Read all praise for The Question of When
Bulk orders, in-service training resources, and the case for using The Question of When at admission or in family onboarding.
Bio, book cover, speaking topics, podcast questions, and how to book Cory for interviews, panels, or keynotes.
Short answer: no. Here is what Medicare actually covers, what it does not, and the 100-day myth most families get wrong.
Independent living, assisted living, memory care, and skilled nursing, compared plainly, so families can pick a path before a crisis picks one for them.
The pattern behind the waiting is almost always the same, and it is almost always misread as love.
For speaking inquiries, media requests, bulk orders, or to share your own story—I'd love to hear from you.